Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
No…
Rightwingers started making a bunch of noise. And AB immediately caved to them. Making the vast majority of everyone else not want to buy their products either.
If they stayed on course the drop probably wouldn’t happen. Instead they managed to piss of the majority of Americans on both sides.
I wonder what percentage of people who would be put off by Budweiser caving to bigots so quickly would actually regularly drink Budweiser in the first place?
Have you seen the way those hipsters guzzle PBR? Do you really think it tastes any better than Budweiser? Image is EVERYTHING when you’re selling cheap beer. Budweiser could have cemented its place as a progressive all-inclusive all-american beer. Instead they gave in to the bullies, an act that no bully can respect.
Selling hipsters on a basically dead beer like PBR would be easier than getting them to drink the most mainstream of beers.
PBR has a very distinct flavor. Its not great but its fine.
The best thing about a PBR is, if you don’t finish it… oh well
It goes really well with tortoise shell glasses and a beard. 🙄
I don’t think hipsters have been into pbr for like ten years, but it’s possible I’ve just aged out of hipster circles.
Hipsters aren’t really A Thing any more. Sure there are people who still act like that about stuff, but I don’t really see anyone making it their whole personality any more. It’s gone back to individual niches.
Budweiser could have cemented its place as a progressive all-inclusive all-american beer.
Why would they do that when it’s already firmly-cemented amongst a demographic of the complete opposite, and they have 392846 other beer brands to experiment with?
The people who drink Budweiser and Bud Light are the people who buy cheap beer. Whether it’s at a bar or stocking up for a party, it’s like buying chips or pizza, you aren’t thinking too hard about it. Miller or Busch or PBR or Coors or Old Style or Michelob or any other roughly equivalent beer (half of which are also owned by AB) works just as well. Budweiser gave people a reason to think about their beer, and didn’t give anyone a reason to think positively about their beer. If you are looking at the available options, and one of them is associated with bigotry, you’re going to pick anything else.
A vanishingly small percentage. The kind of people that care about inclusivity and LGBTQ+ rights aren’t the kind of people that drink Budweiser. Their core demographic skews very heavily to the dude bro side of things. They pissed off a significant chunk of their existing customers, and then by immediately backtracking lost any potential new customers they might have picked up. They basically made the worst possible set of decisions they could have.
The kind of people that care about inclusivity and LGBTQ+ rights aren’t the kind of people that drink Budweiser
It’s so weird that people actually think this is true.
Bud Light sells at gay bars the same as any other beer lol
Gay people are just normal people.
Worst part was they hung Dylan out to dry. She didn’t ask for the partnership, they wanted to use her for her demo. Then, when bigots started losing their minds, they threw her under the bus. They offered zero guidance or support of any kind. After unleashing the hate and vitriol of assholes across the country, silence. Fuck everyone involved at InBev.
Piss is the key word here.
Note that they still gained revenue. The idiots not buying Bud Light just bought another of the bajillion beers AB Inbev owns.
And not just gained revenue, but 5.4 god damn billion dollars. “Hurting” my ass. They can give me some of that so they can keep milking this bs
Hey, if they wanna give me some of that billions, I’ll let myself get dehydrated and give them my piss.
I mean, it tastes the same, probably.
Nah, you’d have to be pretty well hydrated to recreate Bud Light.
Reminds me of when the US was in some soccer related match against Belgium, and AB In-Bev decked their Budweiser cans out in American flags.
Idiots everywhere. ‘yeah gimme an America beer to support team USA!!’
…Those sales went to a Belgian owned conglomerate.
Nothing is more American than global trade and purchasing shit from our allies, nothing wrong with that
A bunch of idiots switch to Modelo… also owned by AB
Everyone that got pissed off about that tried other stuff and found out it was actually better.
Also, a lot of dumbasses probably went to the store and bought a different product… made by the same company.
Hang out at a gas station in the south a lot…
Lot of dumbasses buying Budweiser hoping that Budlight goes bankrupt because of their decision to get something else.
Might as well be trying to bankrupt Coke by buying Diet Coke.
Haha came here thinking the same thing. I actually liked their endorsement for that trans person but I’d never switch to fuckin bud lite. Ew.
marketing to children was a bigger deal than a fake trans person, dude is grifter
Marketing beer to children?
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When you say dude, you’re referring to…?
They’re intentionally referring to the trans woman influencer in question as if they were not female.
Shocking and from someone with such a tasteful username as well
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they are not female. Female refers to sex. I think you mean to say “as if they were not a woman”, right?
I’m sure fuckn Bud Light is very popular with the kids…
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You could even say, they cancelled Bud Light.
Oh wait no, they don’t do that! /s
That’s the republicans bread and butter
“Stupid and Hateful.” I agree.
They aren’t. They are actually mad about how shitty their lives are, but rather than seek a way to improve their lives, they would rather drag everyone else down. The problem is that they hate themselves, and they are convinced that they must deserve whatever hell they have built for themselves because if they didn’t deserve it, something or someone, would come along and drag them out of their shithole. For all their talk about bootstraps, they don’t really believe it. Your station in life is where you deserve to be. That’s why they worship people like Trump and Elon. How could someone that rich ever be wrong?
this comment reads like projection. some of the most unhappy and bitter people I know are leftists. republicans can be retarded but most conservatives I know are in happy families with good jobs. Whereas the lefties I know are all “struggling artists” or similar, have no money, no children, no family, and hate everyone around them who disagrees with them.
What if I told you there’s a huge swathe of totally normal people who aren’t the psychopaths boycotting beer over a single advertisement or full on commie pinkos?
people are avoiding a product that doesn’t line up with their values. isn’t that a good thing? or only when you disagree with those values?
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Just because you don’t personally agree with it doesn’t mean its not a value some might hold. Don’t be stupid.
Values? What values? Human beings not identical to you are alive, thats a value to you?
Man, the “different values” thing is about work ethic, and sex before marriage, not other people being allowed to breathe.
The definition of values is “a person’s principles or standards of behavior; one’s judgment of what is important in life.”
isn’t that a good thing?
It’s a bad parody.
“Muh team no matter wut.”
Do you want a discussion or to hear your own beliefs repeated back to you as is usual fare in this subreddit
Go ahead, I can’t wait to listen to you regurgitate FOX talking points.
I despise fox news. I suppose the answer to my question was as I feared. Single minded American Polarity with no interest in discussion. How beneficial to the human race.
Downvote with no reply = I’m right and you don’t like it
in this subreddit
“subreddit” 😂 go back there if you miss it so much
When you have browsed reddit for 12 years in nearly identical apps, it takes some time for habits to die off. That said, fuck reddit.
A discussion about what? You could explain to everyone why you’d do something so stupid but does it really matter? It wouldn’t make it less stupid.
I didn’t understand that campaign… Bud Light has always been the wilfully shitty and boring beer that appeals to (and I’m trying to be diplomatic here… ) blue collar types or those that don’t really have a discerning palate.
Millennials and Zoomers by and large don’t drink that much beer. Gender neutral/accepting club kids don’t drink beer. If they’re drinking anything, it’s likely cocktails or white claw. In the odd event they went for beer it would be something quirky or higher quality than Bud fucking Light. Presumably Bud was trying to appeal to that crowd since their chief demographic is stagnant, but Bud Light was silly to not go after a group adjacent to their core audience but instead court a fickle segment of the population who doesn’t give half a fuck about what they’re selling and moreover is full on HATED by who already consumed their beer. Bud has decades of cultural weight about being a conservative, blue collar beer… that matters for better or worse
For the record: I’m glad a brand like Bud (who I have zero love for) made overtures to the trans community… even if it was crass commercialization. From a purely capitalist perspective, it made zero sense for a brand like Bud. What’s worse, due to Bud’s misstep, bigots now feel emboldened and other brands might make the decision to not be inclusive after watching this play out
Trans allies (and open minded folks in general) by and large moved on from tasteless American adjunct lagers a decade ago and drink completely different beer. Bud is a relic. Trying to give it a hurried makeover won’t suddenly make it cool. Jumping into the culture war fray and folding the instant bigots complained just fucked things up Bud’s appeal for anyone whose attention they had
I will say that the trans community where I am definitely are beer drinkers but overwhelmingly the vibe is locally produced stuff. I know at least two trans folk who run breweries. Maybe folk who conquer the lows of discontentment with one’s body and place in society to finally live as their most authentic self despite the cultural blowback are gunna be a little more aspirational in their self care than Bud Lite?
Just sayin…
Beer is the preferred alcoholic beverage of 69% of men aged 18 to 29, 65% of men aged 30 to 49, 52% of men aged 50 to 64, and 39% of men aged 65 and older
Millennials and Gen Z drink beer at higher rates than other generations
Trans allies (and open minded folks in general) by and large moved on from tasteless American adjunct lagers a decade ago and drink completely different beer. Bud is a relic.
This does not hold up, mathematically.
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Conservatism is a plague of oppression. If you are not with them, you are against them.
The disease of conservatism is long overdue for a cure. Do your part by teaching your children why it is inappropriate to keep relationships with conservatives
I go to school with some conservatives and it doesn’t seem like they’ll ever drink bud light so you may have a point.
- 🤓
That’s a very loose definition of the word “struggles”
Or “beer”.
Careful your transphobia is showing.
More like my hydrophobia.
5.4 billion in revenue last quarter. Oh they’re struggling so hard.
…So… it’s making billions instead of billions? My God…
I think it’s more related to the total lack of spine on their part, and their willingness to sell out one market in order to appease another.
They could have had a market for life. Just ask Subaru.
Idk… It’s not a good product. I don’t think they were ever going to gain market share outside their “traditional” market.
If they wanted to address that market, they should have created a new quality product and target that instead of messing with their established base.
I’m not saying this because I agree with what has happened, but just speaking objectively given the fact that a lot of the macro beer mkt is a bunch of backwards ass morons.
They posted about trans issues and removed it so the conservatives think they support it and the trans people think they’re liars (they are). They kind of get the worse of both worlds now, if they stuck with supporting trans rights, they could’ve at least retained the lgbt+ market
Really doubt it was because of this one incident, conservatives just sensationalize anything to do with trans people. Like… Budwieser is a trash product. Everyone knows it. Anybody with taste buds who wants to drink will grab anything else.
But ofc it makes business sense to blame it on us trans people, like this was anything, like Budweiser ever did shit for us in the first place…Iirc they backed a trans influencer drawing conservative outrage, then, after realizing that the conservatives were a large part of their customer base, they did a 180 and publicly cut ties with the influencer thereby also alienating the customers they hoped to gain in the first place while also not gaining back much of their conservative customers.
Someone feel free to fact check me I’m drawing on memory here.
Eh you are forgetting the spot where the conservative snowflakes also just started buying different beer from anheuser-busch because they don’t know how companies are structured and thought bud light was a whole company. They haven’t lost money here just the share of money coming from bud light in north America has shifted to other beers they own.
I know some locally who switched to Coors not realizing Coors was one of the first Pride beer sponsors (with Miller Lite), all because of a single gay teamster.
https://teamster.org/2017/06/teamsters-pride-work-look-back-coors-boycott/
But ofc it makes business sense to blame it on us trans people, like this was anything, like Budweiser ever did shit for us in the first place…
You realize it’s just more rage bait right? The parent company here complaining has seen increased growth in subsidiaries like Corona because the lot getting bent out of shape over bud light just bought other bear made by the same parent company. They didn’t lose money it’s just coming from different beers now. Fuck the wall street noise here
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I don’t just grab anything thing, but the thing.
I just hate Budweiser, not the company… the product.
The Czech Budvar is nice. Sullied name though.
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Why punish yourself like that? Might as well drink iced tea, at least that has more flavor.
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Why are “conservatives” so weak willed, and need to belong to a team?
They have nothing else to be proud of. Such awful people that will blame an “other” instead of looking inward.
InBev is anus and their generic beers are mostly horrible. People should have already been boycotting them long ago for being a soulless international conglomerate.
Chances are there is a local or regional brew that corresponds to whatever mass market swill they produce, and people should drink those small local brewery offerings instead.
for being a soulless international conglomerate.
I think this rhetoric would hit harder if the alternatives were willing to sacrifice profit to give us a better deal.
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It shines bad light on Budweis (České Budějovice), home of the best beer in the world (second only to another Czech town Plzeň/Pilsen)
